Which two device types have similar click-through rates?

Which two device types have similar click-through rates?

• A. Desktop and Tablet
• B. Mobile and Desktop
• C. Tablet and Mobile
• D. Desktop and Laptop

Answer: (A)

CTR measures how often people click after seeing something, and device type shapes how people interact with content. Desktop and Tablet share a similar browsing experience: both offer larger screens, precise navigation, and stable layouts, which leads to comparable opportunities for a user to click and similar engagement patterns. That combination tends to produce click-through rates that sit close to each other. Mobile tends to behave differently due to smaller screens, touch-driven navigation, and different ad formats, which can shift engagement and CTR compared with desktop or tablet. Laptop is similar to desktop in how people use it, but the pairing that best aligns CTR closely is Desktop and Tablet.

CTR measures how often people click after seeing something, and device type shapes how people interact with content. Desktop and Tablet share a similar browsing experience: both offer larger screens, precise navigation, and stable layouts, which leads to comparable opportunities for a user to click and similar engagement patterns. That combination tends to produce click-through rates that sit close to each other.

Mobile tends to behave differently due to smaller screens, touch-driven navigation, and different ad formats, which can shift engagement and CTR compared with desktop or tablet. Laptop is similar to desktop in how people use it, but the pairing that best aligns CTR closely is Desktop and Tablet.