Which statement best describes the primary purpose of keyword density?

Which statement best describes the primary purpose of keyword density?

• A. The ratio of keyword occurrences to total words expressed as a percentage
• B. The ratio of keywords to image count
• C. The ratio of internal to external links
• D. The ratio of title length to page length

Answer: (A)

Keyword density refers to how often a target keyword appears in page content relative to the total word count, usually shown as a percentage. This measure helps gauge whether the content signals relevance for that keyword without overdoing it. The other options describe different elements—keywords to image count, internal versus external links, or title length versus page length—that don’t reflect how frequently the keyword appears in the actual text, so they don’t describe keyword density.

Keyword density refers to how often a target keyword appears in page content relative to the total word count, usually shown as a percentage. This measure helps gauge whether the content signals relevance for that keyword without overdoing it. The other options describe different elements—keywords to image count, internal versus external links, or title length versus page length—that don’t reflect how frequently the keyword appears in the actual text, so they don’t describe keyword density.