Which statement accurately describes head and torso terms?

Which statement accurately describes head and torso terms?

• A. They are typically 1-3 keywords in length and have higher search volume
• B. They are always 1 word long
• C. They are always longer than long-tail terms
• D. They have the lowest conversion rate among terms

Answer: (B)

Head and torso terms are short to mid-length keywords that cover broad to mid-range search intent. They typically range from one to three words in length and generally have higher search volume than long-tail terms. The idea is that head terms are very short and broad, while torso terms add a bit more specificity without becoming long phrases. Because of that, saying they are always one word long isn’t accurate—the torso category often includes two or three words. So the best description is that head and torso terms usually sit in a one-to-three-word range with relatively higher search volume, compared with longer long-tail phrases.

Head and torso terms are short to mid-length keywords that cover broad to mid-range search intent. They typically range from one to three words in length and generally have higher search volume than long-tail terms. The idea is that head terms are very short and broad, while torso terms add a bit more specificity without becoming long phrases. Because of that, saying they are always one word long isn’t accurate—the torso category often includes two or three words. So the best description is that head and torso terms usually sit in a one-to-three-word range with relatively higher search volume, compared with longer long-tail phrases.