Which option is not a persona targeted by sales efforts?

Which option is not a persona targeted by sales efforts?

• A. Marketing Manager
• B. IT Director
• C. Content Strategist
• D. Industry Journalist

Answer: (D)

In B2B sales, you target internal stakeholders inside a company who will use, influence, or approve a purchase. An Industry Journalist operates as external media, not as a decision-maker or influencer in a buying process, and they’re not a typical sales contact for software or services. Outreach to journalists is usually for PR and brand awareness, not for closing sales. The other roles—Marketing Manager, IT Director, and Content Strategist—are internal decision-makers or influencers who commonly engage with vendors to evaluate and adopt solutions, so they’re the real targets in sales efforts.

In B2B sales, you target internal stakeholders inside a company who will use, influence, or approve a purchase. An Industry Journalist operates as external media, not as a decision-maker or influencer in a buying process, and they’re not a typical sales contact for software or services. Outreach to journalists is usually for PR and brand awareness, not for closing sales. The other roles—Marketing Manager, IT Director, and Content Strategist—are internal decision-makers or influencers who commonly engage with vendors to evaluate and adopt solutions, so they’re the real targets in sales efforts.