Which keyword category typically has the highest cumulative search volume?

Which keyword category typically has the highest cumulative search volume?

• A. Brand terms
• B. Mid-tail terms
• C. Head terms
• D. Long Tail terms

Answer: (C)

The idea to focus on is how search volume concentrates across keyword categories. Head terms are the short, broad phrases that cover big topics. Because they’re so general, a small set of head terms captures a large share of searches, so when you add up their volumes, they tend to exceed the totals of the more specific categories. Mid-tail terms are longer and more specific, so each term has fewer searches, and even though there are more of them, their combined volume typically doesn’t reach the head terms. Long-tail terms are very specific and numerous, with individually small volumes, and while their total can be substantial, the broad head terms usually account for the largest portion of cumulative searches. Brand terms vary by brand visibility and usually don’t reach the broad, generic terms’ volume.

The idea to focus on is how search volume concentrates across keyword categories. Head terms are the short, broad phrases that cover big topics. Because they’re so general, a small set of head terms captures a large share of searches, so when you add up their volumes, they tend to exceed the totals of the more specific categories. Mid-tail terms are longer and more specific, so each term has fewer searches, and even though there are more of them, their combined volume typically doesn’t reach the head terms. Long-tail terms are very specific and numerous, with individually small volumes, and while their total can be substantial, the broad head terms usually account for the largest portion of cumulative searches. Brand terms vary by brand visibility and usually don’t reach the broad, generic terms’ volume.