When you see column headers labelled 'Page Authority' and 'Domain Authority' in the BE platform, those metrics originally associated with which third party data provider?

When you see column headers labelled 'Page Authority' and 'Domain Authority' in the BE platform, those metrics originally associated with which third party data provider?

• A. Moz
• B. Majestic
• C. Ahrefs
• D. Semrush

Answer: (A)

Page Authority and Domain Authority are scores created by Moz to estimate how well a page or a domain might rank in search results. Page Authority measures the potential of a single page, while Domain Authority assesses the overall strength of a domain, both on a 1–100 scale. These scores are not direct Google ranking signals but are relative indicators of authority based on Moz’s analysis of link equity and other signals. BrightEdge displaying PA and DA taps into the Moz system because those metrics originated with Moz and are widely used as benchmark measures in the SEO world. Other providers have their own metrics with different names—Majestic uses Trust Flow and Citation Flow, Ahrefs uses Domain Rating and URL Rating, Semrush uses Authority Score—so they aren’t the original sources of PA and DA.

Page Authority and Domain Authority are scores created by Moz to estimate how well a page or a domain might rank in search results. Page Authority measures the potential of a single page, while Domain Authority assesses the overall strength of a domain, both on a 1–100 scale. These scores are not direct Google ranking signals but are relative indicators of authority based on Moz’s analysis of link equity and other signals. BrightEdge displaying PA and DA taps into the Moz system because those metrics originated with Moz and are widely used as benchmark measures in the SEO world. Other providers have their own metrics with different names—Majestic uses Trust Flow and Citation Flow, Ahrefs uses Domain Rating and URL Rating, Semrush uses Authority Score—so they aren’t the original sources of PA and DA.