What term refers to a web writer mentioning your company by name in an article without sending a link?

What term refers to a web writer mentioning your company by name in an article without sending a link?

• A. Express or Implied Link
• B. Editorial Reference
• C. Brand Mention
• D. Anchor Text

Answer: (A)

The situation being tested is how to classify a mention of your company when it’s stated by name in an article but no hyperlink is provided. In SEO and digital PR language, that scenario is described as an express or implied link. An express link is a direct clickable hyperlink, while an implied link is a signal of a relationship to your brand even without a live link. So, the term that best fits this case—a brand name mentioned without a link—is express or implied link. The other terms don’t fit as precisely: a brand mention is the act of mentioning the brand, but the question centers on the linked vs. non-linked nature; editorial reference is a broader form of citation, and anchor text refers specifically to the clickable word or phrase in a link, which isn’t present here.

The situation being tested is how to classify a mention of your company when it’s stated by name in an article but no hyperlink is provided. In SEO and digital PR language, that scenario is described as an express or implied link. An express link is a direct clickable hyperlink, while an implied link is a signal of a relationship to your brand even without a live link. So, the term that best fits this case—a brand name mentioned without a link—is express or implied link. The other terms don’t fit as precisely: a brand mention is the act of mentioning the brand, but the question centers on the linked vs. non-linked nature; editorial reference is a broader form of citation, and anchor text refers specifically to the clickable word or phrase in a link, which isn’t present here.