What is a conversion?

What is a conversion?

• A. A page view
• B. Specific tracked events on a website
• C. A session
• D. A click

Answer: (B)

A conversion is the completion of a defined action that matters to your business, captured as a tracked outcome on your site. It represents when a user does something valuable, like submitting a lead form, making a purchase, or signing up for a newsletter. To measure conversions, you set up specific events or goals that fire only when that outcome occurs. That’s why the best description is specific tracked events on a website: conversions are defined by the exact actions you track as goals. A page view is just visiting a page, a session is the period of activity, and a click is an interaction that may or may not result in a goal, but not inherently a conversion unless it leads to the defined outcome and is tracked as such.

A conversion is the completion of a defined action that matters to your business, captured as a tracked outcome on your site. It represents when a user does something valuable, like submitting a lead form, making a purchase, or signing up for a newsletter. To measure conversions, you set up specific events or goals that fire only when that outcome occurs. That’s why the best description is specific tracked events on a website: conversions are defined by the exact actions you track as goals. A page view is just visiting a page, a session is the period of activity, and a click is an interaction that may or may not result in a goal, but not inherently a conversion unless it leads to the defined outcome and is tracked as such.