After Google's secure search announcement in 2013, which data stopped being provided?

After Google's secure search announcement in 2013, which data stopped being provided?

• A. Keyword Referrer Data
• B. Referrer URL
• C. Search query data
• D. Page titles

Answer: (A)

When a search term is used on Google and a user lands on your site, the term used to arrive is carried in the keyword referrer data. With Google's secure search, those actual search terms are not passed along in the referrer, so this keyword information stops being provided. That’s why you’ll see missing or "(not provided)" keyword data in analytics reports. The data that remains accessible is the fact that the visitor came from Google (the referrer domain) and the page titles of the landing pages; what disappears is the exact keywords used in the search.

When a search term is used on Google and a user lands on your site, the term used to arrive is carried in the keyword referrer data. With Google's secure search, those actual search terms are not passed along in the referrer, so this keyword information stops being provided. That’s why you’ll see missing or "(not provided)" keyword data in analytics reports.

The data that remains accessible is the fact that the visitor came from Google (the referrer domain) and the page titles of the landing pages; what disappears is the exact keywords used in the search.