According to the material, what is the best practice for internal links?

According to the material, what is the best practice for internal links?

• A. Use generic anchor text such as 'click here'.
• B. Use anchor text that matches a keyword on the destination page.
• C. Use the destination page URL as the anchor text.
• D. Avoid anchor text altogether and use image links.

Answer: (B)

Anchor text should describe the destination page and align with relevant keywords. When the anchor text includes a keyword found on the page you’re linking to, it gives search engines a clear signal about the page’s topic and helps distribute ranking power to the right pages. It also sets user expectations about what they’ll find after clicking, improving readability and accessibility. Using generic phrases like “click here” provides little context for both users and search engines, so it’s ineffective for SEO. Linking with the destination URL as the anchor text is awkward and offers poor usability and weak relevance signals. Image-only links can miss contextual information unless the image has strong, descriptive alt text. For these reasons, using anchor text that matches a keyword on the destination page is the best practice.

Anchor text should describe the destination page and align with relevant keywords. When the anchor text includes a keyword found on the page you’re linking to, it gives search engines a clear signal about the page’s topic and helps distribute ranking power to the right pages. It also sets user expectations about what they’ll find after clicking, improving readability and accessibility. Using generic phrases like “click here” provides little context for both users and search engines, so it’s ineffective for SEO. Linking with the destination URL as the anchor text is awkward and offers poor usability and weak relevance signals. Image-only links can miss contextual information unless the image has strong, descriptive alt text. For these reasons, using anchor text that matches a keyword on the destination page is the best practice.